The building receives a new, self-confident image, "cutting it loose" from the surrounding commercial area through which it was previously accessed.
By partially demolishing the unattractive extension to this Seventies high rise building, we created a new, representative entrance situation. The building is now orientated on the city and on the adjoining main traffic road. The building's new "story" and name become experienceable by specific design elements representing them. Both fit with the new marketing communication strategy.