The densely positioned residential and commercial buildings in dialogue with the large open spaces are aimed to be perceived with a feeling of cosmopolitan urbanity - without loosing the local identity. By creating and applying an individually developed design strategy the prominently located site will become an integrated part of the upper city of Almaty.

The design concept development is based on the private plaza idea - a confined and protected urban space which functions as a common ground for residents and their visitors. Clearly separated from commercial and public areas or traffic the plaza provides a safe space for kids to play, parents to meet and generations to communicate. Lots of green in a well structured open space should create a good atmosphere with many different niches for various private occasions. The private plaza being a space for grouping and communicating individuals, the residential towers should transport the same philosophy: Individuals and families who share a modern cosmopolitan attitude are living in a residential tower environment which is united in the overall architectural mannerism, yet differ slightly in appearance towards each other to create a human and not standardized surrounding.