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Commercial

By partially demolishing the unattractive extension to this Seventies highrise building, we created a new, representative entrance situation. The building receives a new, self-confident image, "cutting it loose" from the surrounding commercial area through which it was previously accessed. It is now orientated on the city and on the adjoining main traffic road. The building's new "story" and name become experienceable by specific design elements representing them. Both fit with the new marketing communication strategy.

Programm / Program: Büro / OfficeFläche / Area: 8.500 m²Auftraggeber / Client: DEFO - Deutsche Fonds für Immobilienvermögen GmbH, Frankfurt a. M.2007

By partially demolishing the unattractive extension to this Seventies highrise building, we created a new, representative entrance situation. The building receives a new, self-confident image, "cutting it loose" from the surrounding commercial area through which it was previously accessed. It is now orientated on the city and on the adjoining main traffic road. The building's new "story" and name become experienceable by specific design elements representing them. Both fit with the new marketing communication strategy.

Programm / Program:
Büro / Office

Fläche / Area:
8.500 m²

Auftraggeber / Client:
DEFO - Deutsche Fonds für Immobilienvermögen GmbH, Frankfurt a. M.

2007

Office Building Monschauer Strasse
© Lukas Roth
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