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Urban

The property at Michaelkirchstrasse 22-23 does not have a straightforward location on the Spree but rather a highly promising one, next to the Michaelkirchstrasse bridge and opposite a power station. It is a unique location, typical of Berlin in its wealth of urban tensions. The property symbolises the Berlin mood of change.In an urban space and volume study we played through various development variations for the buildings on the property. At the forefront was the possible use of the waterfront location for its attractive amenity value.Together with MetaDesign AG we joined in a product development workshop which resulted in a comprehensive strategy for a mixed-use real estate concept for the creative Berlin public. This was based on an analysis of the target group and led to an architectural concept that was linked to powerful branding. In this context the team also developed an initial communication concept.We later extended our design to the two neighbouring properties on the Spree. The urban form is reinforced by strong, dynamic spaces. A sequence of harbor - urban space - "river meadow" creates different qualities of space and usage, all of which benefit from their reference to the river.

Programm / Program: Büro + Wohnen + Hotel + Retail / Office + Residential + Hotel + RetailFläche / Area: 53.000 m²Auftraggeber / Client: CORECD2007

The property at Michaelkirchstrasse 22-23 does not have a straightforward location on the Spree but rather a highly promising one, next to the Michaelkirchstrasse bridge and opposite a power station. It is a unique location, typical of Berlin in its wealth of urban tensions. The property symbolises the Berlin mood of change.

In an urban space and volume study we played through various development variations for the buildings on the property. At the forefront was the possible use of the waterfront location for its attractive amenity value.

Together with MetaDesign AG we joined in a product development workshop which resulted in a comprehensive strategy for a mixed-use real estate concept for the creative Berlin public. This was based on an analysis of the target group and led to an architectural concept that was linked to powerful branding. In this context the team also developed an initial communication concept.

We later extended our design to the two neighbouring properties on the Spree. The urban form is reinforced by strong, dynamic spaces. A sequence of harbor - urban space - "river meadow" creates different qualities of space and usage, all of which benefit from their reference to the river.

Programm / Program:
Büro + Wohnen + Hotel + Retail / Office + Residential + Hotel + Retail

Fläche / Area:
53.000 m²

Auftraggeber / Client:
CORECD

2007

Creative-Spaces
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